• Brainstorm content ideas around the core content pillars and the sub-topics.
• Collect idea prompts - Discover and brainstorm specific content ideas by understanding your audience (goals, challenges, needs, etc) by visiting other social media platforms, forums and groups where your target audience is active. Add that as a source in the database and write specific statements (it can be a goal, aspiration, challenge, question usually raised by people in that niche) which will serve as prompt for you to come up with content ideas. Few such sources are:
  • Blog/ social comments
  • Forums
  • Websites like Quora
  • Facebook groups
  • Google Trends
  • Buzzsumo
  • Ask the Public
• Combine the idea prompt along with Content type and get creative. Some content types are:
  • How to
  • Listicle
  • Before After
  • This vs That
  • Step by Step
  • Pep Talk
  • Meme
  • Tips ‘n Tricks
  • Contrarian take
  • Busting Myths
  • Client Success Story
  • Mistakes
  • Story
• Save all the ideas (try to filter out non-post worthy ideas) in the “Ideas Bank” database. This is the time to also mark the core content pieces, so they will show up in the repurposed content tracker.

<aside> <img src="/icons/circle_gray.svg" alt="/icons/circle_gray.svg" width="40px" /> Go to Idea Generation page and start brainstorming ideas and adding them to the content tracker.

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<aside> <img src="/icons/circle_gray.svg" alt="/icons/circle_gray.svg" width="40px" /> Having entered ideas into the content tracker, you can start working on creating content by going to Repurposing and Content Tracker to move it through the stages till the posts are ready to publish.

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