When tackling content creation for multiple platforms, a repurposing strategy can be valuable in saving you a lot of time and effort in brainstorming, researching, scripting & content creation. It also lets you extend your reach and engage diverse audiences across various platforms. Here's a simple guide on how to repurpose content across platforms:

1. Create Comprehensive Long-Form Content:

• Blog Post or Newsletter: Start with a comprehensive piece of long-form content, such as a blog post or newsletter, covering a specific topic.

2. Break Down into Digestible Segments:

• Social Media Snippets: Extract 15-20 key insights, quotes, tips, list of resources from your long-form content to create bite-sized snippets suitable for short form & curation social media platforms.

3. Design Platform-Specific Visuals:

• Instagram Graphics: Design 4-5 visually appealing graphics or images for carousel/ reel that complement your snippets for Instagram.
• Infographics for Pinterest: 4-5 Create infographics summarising the main points for Pinterest.

4. Craft Platform-Specific Posts:

• Twitter Thread: Use Twitter threads to share concise thoughts or tips. You can also promote your blog post pre and post release through a teaser.
• LinkedIn Article: Repurpose content into a LinkedIn article for a more professional audience.

5. Podcast or Video Adaptation:

• Podcast Episode: Discuss the content in-depth in a podcast episode.
• YouTube Video: Create a video summarising key points or demonstrating concepts.