<aside> 💡 Key = A-ROLL - Main file B-ROLL - Additional files OST - On screen text OST WXW - Put on screen text one word at a time OST Quote - Emphasise a full quote on screen SECTION CARD - A full screen card to introduce the next section of video ANIMATED OST - Moving text GRAPHIC - Visual graphic/ design SCREENFLOW - Screen recording CTA - Call to Action RHS / LHS - Placement of edit (right hand side/ left hand side) Intro/Outro Snippet - Pre-made Video snippet to top & tail the video Mid Episode CTA - Middle episode pre-made snippet to insert mid-episode

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General notes

• editing style examples
  • cola paclibar (vlogs)
  • vanessa lau (Talking head + vlogs)
• Brand Bible to understand my ideal client - https://docs.google.com/document/d/12Nk4JYK_0pATx6yAvJSayd_woAEHfguQJlVQEYSLfbM/edit#heading=h.x0gt4xe9yntg
• Business Breakdown to understand my business model and the Offers I sell. https://docs.google.com/document/d/1Uhi255JYSQ3k7WCklMdopfuaOqCXWCsnxOYAgH9wTiA/edit#

Thumbnail tips

3:43 https://www.youtube.com/watch?v=y1TaPY13uDc

• dont use the same text on VIDEO TITLE as THUMBNAIL
• Design thumbnails that:
  • Has a question my ideal client is asking
  • Makes ideal client curious because of visual graphic / tease
  • Makes me intrigued by the mystery
  • Shows me a result I want
• LESS THAN 5 WORDS on canva
• 5:03 compare thumbnails on my account

Video Hook

5:16 https://www.youtube.com/watch?v=y1TaPY13uDc

• no need for channel trailer or introduce self, instead do a strong hook!
  • Ask a question
  • Call out a mistake i.e. if youre doing this, its hurting your results
  • Call out an important opportunity they might miss i.e. if you keep doing this…you might be…
  • Call out a misconception i.e. if you think X.. youre wrong
  • Highlighting a result your viewer wants i.e. if you want to create X result, do this
• 6:35 front-load all videos (first 15-20 seconds high stimulus) https://www.youtube.com/watch?v=y1TaPY13uDc