Objective

To maximize content reach and engagement by transforming IG broadcast posts and long captions into high-quality visual graphics and text-on-screen reels, layered with trending audio and b-roll.

1. Source Content

• ✅ Gather content links (where relevant):

  • IG broadcast posts
  • IG captions (from past posts, drafts, or content calendar)

• ✅ Log them into Content Bank sheet under “original source”

• ✅ Label clearly by theme or series (e.g., Self-Care, Retreat Promo, Confidence Tips).

2. Repurposing into Graphic Posts

Step 1 – Identify Core Message

• Pull 1–2 main sentences or a short list from the caption/broadcast.
• Highlight pain point or solution-based statement. Example: Caption → “Most modern women feel disconnected from themselves…” Graphic → “Feeling disconnected from yourself?”

Step 2 – Design Template

• Use pre-approved Canva templates (aligned with brand colors, fonts, logo).
• Types of graphics:
  • Single Quote Post (1 sentence, bold statement)
  • Carousel Post (break long captions into 3–5 slides with headings & takeaways)
  • List/Steps Post (e.g., 3 ways to reconnect to yourself today)

Step 3 – Export & Organize

• Export into IG optimised frame size Vertical (portrait) images should be 1080px by 1350px
• Log to Content Bank spreadsheet. Save edit into (Drive/Notion) under “Graphics → IG” and link to spreadsheet

3. Repurposing into Text-on-Screen Reels

Step 1 – Script Extraction