Selecting your social media platforms and deciding where to establish your online presence as an influencer or for your small business can feel quite daunting. The array of content channels available today, including Instagram, TikTok, Pinterest, Twitter, Threads, YouTube, Podcasts, Email marketing, LinkedIn, and many more, adds to the complexity. If you're anything like me, you've likely experienced moments of feeling overwhelmed, confused, uncertain or, falling behind, especially when others manage to be consistently present on multiple platforms.
Before jumping into deciding, you need to understand the different platform types and the purpose or goal they help achieve. Answer the below questions to get more clarity:
<aside> <img src="/icons/circle_gray.svg" alt="/icons/circle_gray.svg" width="40px" /> Go to Select the Social Media platforms you want to be present where you can best connect with your ideal audience and aligns with your business goals. Mark the channels active, which you want to start posting on. This will sync to all Channels database views across the planner. page and select the platforms you have shortlisted.
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