• It’s time to put some of the understanding from the exercise above and set goals for your Social Media game. Some example of Social Media goals are:
  1. Increasing Brand Awareness
  2. Driving Website Traffic
  3. Building Customer Engagement
  4. Generating Leads
  5. Showcasing Product or Service Offerings
  6. Establishing Thought Leadership
  7. Improving Customer Support
• Once you have identified your primary goals, set a timeline, go to “plan” section below the goals database, create tasks there and assign goals to each task to stay on track.
• The progress gets calculated automatically when the Goal tracker on “Results” page is updated in “Tracking” section.

<aside> <img src="/icons/circle_gray.svg" alt="/icons/circle_gray.svg" width="40px" /> Go to Goals page and brainstorm & define your goals.

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