🎬 Video Editing Guide for Nicole Concepcion / I AM HER Collective

🌟 Brand Context:

Nicole Concepcion and I AM HER Collective create content for ambitious, heart-led women seeking confidence, clarity, and connection. The tone is relatable, feminine, grounded, soulful, warm, and empowering. Our videos aim to feel like deep conversations with a wise best friend—both inspiring and practical.

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Editing Guide (by ‘Style’)

Video Editing Guide (by Style)

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1. 📱

Instagram Reels

Goal: Inspire, empower, educate, or emotionally connect within the first 3 seconds. These are short, scroll-stopping pieces of content to build brand connection and visibility.

✅ DO:

• Start with a bold statement, question, or pain point in text on screen within the first 1–2 seconds.
• Use fast cuts and dynamic pacing for attention retention.
• Add text overlays that match the brand aesthetic (e.g., soft beige tones, serif or handwritten fonts in Canva).
• Incorporate closed captions always.
• Keep duration 7–30 seconds (max 60s if it’s storytelling or transformation).
• Use trending audio (only if aligned), or original audio with gentle instrumental in the background.
• Add calls to action like “Tag a sister,” “Share if this hit,” “Save for later.”

❌ DON’T:

• Use generic, robotic captions or unstyled fonts.
• Overload with fast transitions for vulnerable, emotional content—let those breathe.