YouTube Channel Goals for Q2, Q3, and Q4 [2025]

Q2 Goal (April-Jun) Strengthen Shorts and CTR optimization. Focus on driving impressions and foundational subscriber growth.

Q3 Goal (Jul-Sep): Scale long-form content engagement and focus on storytelling to build retention and watch time.

Q4 Goal (Oct-Dec): Leverage holiday momentum to maximize subscriber growth and position the channel for a strong start in 2026.

Metric	Q2 (Apr-Jun)	Q3 (Jul-Sep)	Q4 (Oct-Dec)
Subscribers	+300 (Total: +450 YTD)	+500 (Total: +950 YTD)	+750 (Total: +1,700 YTD)
Average CTR	Increase from 1.2% to 2%	Sustain 2% or higher	Achieve 2.5%-3%
Impressions	50K total	75K total	100K total
Views (All)	6K total	9K total	12K total
Watch Time (Hours)	75 total	100 total	125 total
Content Focus	Expand Shorts reach	Prioritize long-form growth	Mix of Shorts & long-form

Focus Areas: Optimize SEO, grow Shorts traffic, and improve retention rates.

Subscribers: Gain 300 new subscribers (average of 100/month).
CTR: Improve from 1.2% to 2% by enhancing thumbnails and titles.
Views: Achieve 6K total views, leveraging trending topics in Shorts.
Impressions: Reach 50K impressions by boosting discoverability with SEO.
Content Creation:
- Publish 12 Shorts (4/month) focusing on high-performing topics like vision boards and journaling.
- Release 6 long-form videos (2/month) centered on storytelling and actionable tips (e.g., mindset shifts, personal transformation).
- Launch 1 mini-series in Shorts, linking back to a long-form video.