Contents
Step 0. Establish your marketing target
Step 1. Map out your weekly/monthly content schedule
Step 2. Decide your content themes & intentional funnel
Step 3. Plan out your campaigns
Step 4. Prepare your content checklist
Step 5. Delegate & schedule accordingly
Step 6. Track & monitor your progress and analytics
Platform: what platform are you planning for?
Dates: what dates does this plan cover?
April-May
Content Split: what percentage of top, middle & bottom of funnel content are you using?
| BLUE - 40% | GREEN - 50% | PINK - 10% |
|---|
Phase: what phase of content marketing are you in?
Ramp-up phase (launch) 🚀⚪️⚪️⚪️⚪️
Targets: what are your targets for this period
🎯 increase visibility/ traffic with high-value content pieces (carousels) and shareable relatable content (reels)
🎯 add call to actions in all content pieces to existing lead magnet
Refer to the Content Tracker : 🗓️ Content Schedule