<aside> <img src="https://img.icons8.com/ios/250/000000/pin3.png" alt="https://img.icons8.com/ios/250/000000/pin3.png" width="40px" /> Who is your target audience?

When charting your social media strategy, it is essential to have a good understanding of who your target audience is so your content can address them. Define your target audience personas, their demographics, their psychographics, pain points etc. below so you can refer back to this overview when creating content.

Craft ideal audience personas

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<aside> <img src="data:image/svg+xml,%3csvg stroke-width='1.5' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' stroke='black' fill='none' stroke-linecap='round' stroke-linejoin='round'%3e%3cpath stroke='none' d='M0 0h24v24H0z' fill='none'/%3e%3cpath d='m15 11-3 3-3-3'/%3e%3cpath d='M12 3a9 9 0 1 0 0 18 9 9 0 0 0 0-18z'/%3e%3c/svg%3e" alt="data:image/svg+xml,%3csvg stroke-width='1.5' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' stroke='black' fill='none' stroke-linecap='round' stroke-linejoin='round'%3e%3cpath stroke='none' d='M0 0h24v24H0z' fill='none'/%3e%3cpath d='m15 11-3 3-3-3'/%3e%3cpath d='M12 3a9 9 0 1 0 0 18 9 9 0 0 0 0-18z'/%3e%3c/svg%3e" width="40px" /> Content HQ

Set-up Guide

Strategy

Brand Identity

Audience

Social Media Platforms

Content Pillars

Goals

Content Creation

Workflow

Idea Generation

Repurposing

Promotion & Collaboration

Productivity

Content Tracker

Task List

Dates & Events

Month Planner

Finances

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Add imagery reflecting your target audience persona >>

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<aside> <img src="https://super.so/icon/dark/disc.svg" alt="https://super.so/icon/dark/disc.svg" width="40px" /> Persona 1

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<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Age

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<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Gender

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<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Education

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<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Occupation

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<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Interests and Passions

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<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Aspirations and Goals

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<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Income Level

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<aside> <img src="https://super.so/icon/dark/minimize.svg" alt="https://super.so/icon/dark/minimize.svg" width="40px" /> **PROBLEM:

SOLUTION:**

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<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Social Media Usage (Preferred channels & content types)

</aside>

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<aside> <img src="https://super.so/icon/dark/disc.svg" alt="https://super.so/icon/dark/disc.svg" width="40px" /> Persona 2

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Age

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Gender

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Education

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Occupation

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Interests and Passions

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Aspirations and Goals

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Income Level

</aside>

<aside> <img src="https://super.so/icon/dark/minimize.svg" alt="https://super.so/icon/dark/minimize.svg" width="40px" /> **PROBLEM:

SOLUTION:**

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Social Media Usage (Preferred channels & content types)

</aside>

9.png

<aside> <img src="https://super.so/icon/dark/disc.svg" alt="https://super.so/icon/dark/disc.svg" width="40px" /> Persona 3

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Age

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Gender

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Education

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Occupation

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Interests and Passions

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Aspirations and Goals

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Income Level

</aside>

<aside> <img src="https://super.so/icon/dark/minimize.svg" alt="https://super.so/icon/dark/minimize.svg" width="40px" /> **PROBLEM:

SOLUTION:**

</aside>

<aside> <img src="https://super.so/icon/dark/minus.svg" alt="https://super.so/icon/dark/minus.svg" width="40px" /> Social Media Usage (Preferred channels & content types)

</aside>