<aside> <img src="data:image/svg+xml,%3csvg stroke-width='1.5' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' stroke='black' fill='none' stroke-linecap='round' stroke-linejoin='round'%3e%3cpath stroke='none' d='M0 0h24v24H0z' fill='none'/%3e%3cpath d='m15 11-3 3-3-3'/%3e%3cpath d='M12 3a9 9 0 1 0 0 18 9 9 0 0 0 0-18z'/%3e%3c/svg%3e" alt="data:image/svg+xml,%3csvg stroke-width='1.5' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' stroke='black' fill='none' stroke-linecap='round' stroke-linejoin='round'%3e%3cpath stroke='none' d='M0 0h24v24H0z' fill='none'/%3e%3cpath d='m15 11-3 3-3-3'/%3e%3cpath d='M12 3a9 9 0 1 0 0 18 9 9 0 0 0 0-18z'/%3e%3c/svg%3e" width="40px" /> Content HQ

Set-up Guide

Strategy

Brand Identity - Nicole Concepcion’s

Brand Identity - IAHC

Audience

Social Media Platforms

Content Pillars

Goals

Content Creation

Workflow

Idea Generation

Repurposing

Promotion & Collaboration

Video Editing Guide (by Platform)

Productivity

Content Tracker

Task List

Dates & Events

Month Planner

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SOCIAL MEDIA STRATEGY

The steps below will take you through all the pages in the template in a logical flow and get you setup up from scratch.

<aside> <img src="https://img.icons8.com/ios/250/000000/pin3.png" alt="https://img.icons8.com/ios/250/000000/pin3.png" width="40px" /> Social media strategy should be closely aligned with the overall business goals and objectives. Whether the business aims to increase sales, enhance brand awareness, or improve customer engagement, the social media strategy should contribute directly to these objectives.

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Define brand foundation

Craft ideal audience personas

Select the right social media platforms

Define each platform’s purpose and role in the marketing funnel

Define your repurposing strategy

Set-up weekly posting schedule

Defining content pillars

Set-up social media goals

Create your content creation workflow

Brainstorm content ideas

Set up your Socials

Start posting and setup your working rhythm