<aside> <img src="https://img.icons8.com/ios/250/000000/pin3.png" alt="https://img.icons8.com/ios/250/000000/pin3.png" width="40px" /> Pick your social media platforms. Define their purpose, posting schedule and repurposing strategy.
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<aside> <img src="data:image/svg+xml,%3csvg stroke-width='1.5' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' stroke='black' fill='none' stroke-linecap='round' stroke-linejoin='round'%3e%3cpath stroke='none' d='M0 0h24v24H0z' fill='none'/%3e%3cpath d='m15 11-3 3-3-3'/%3e%3cpath d='M12 3a9 9 0 1 0 0 18 9 9 0 0 0 0-18z'/%3e%3c/svg%3e" alt="data:image/svg+xml,%3csvg stroke-width='1.5' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' stroke='black' fill='none' stroke-linecap='round' stroke-linejoin='round'%3e%3cpath stroke='none' d='M0 0h24v24H0z' fill='none'/%3e%3cpath d='m15 11-3 3-3-3'/%3e%3cpath d='M12 3a9 9 0 1 0 0 18 9 9 0 0 0 0-18z'/%3e%3c/svg%3e" width="40px" /> Content HQ
Strategy
Content Creation
Productivity
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<aside> <img src="https://img.icons8.com/ios/250/000000/info.png" alt="https://img.icons8.com/ios/250/000000/info.png" width="40px" /> Select the Social Media platforms you want to be present where you can best connect with your ideal audience and aligns with your business goals. Mark the channels active, which you want to start posting on. This will sync to all Channels database views across the planner.
Select the right social media platforms
<aside> <img src="https://img.icons8.com/ios/250/000000/info.png" alt="https://img.icons8.com/ios/250/000000/info.png" width="40px" /> Assign each platform a purpose in the customer journey phases and describe about what kind of content messaging the platform will have.
Define each platform’s purpose and role in the marketing funnel
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<aside> <img src="https://img.icons8.com/ios/250/000000/info.png" alt="https://img.icons8.com/ios/250/000000/info.png" width="40px" /> Design your repurposing strategy here once you have chosen your social media platforms.
Define your repurposing strategy
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<aside> <img src="/icons/repeat_gray.svg" alt="/icons/repeat_gray.svg" width="40px" /> Repurposing Plan
Use the framework below to draft your strategy. This is just an example and you can change it to create your own strategy.
| Platform | Type | Posts per week | Description |
|---|---|---|---|
| Email Newsletter | Core Content | 1 | Write an in-depth, well research newsletter on a relevant topic |
| Short form | 4-5 content pieces | Break down the newsletter content into 4-5 sections and repurpose into reels and carousels | |
| Short form | 4-5 content pieces | Use twitter to promote the newsletter with a pre and post release tweet. Create 2 threads based on the newsletter | |
| Blog post | Long form | 2 posts | Expand upon the core content post |
| Short form | 8-10 pins | Drive traffic to blog posts by creating attractive pins | |
| Long Form Recap Video | Long form | Snippet short-bite sized pieces to be used across social platforms 15-90 secs | |
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<aside> <img src="https://img.icons8.com/ios/250/000000/info.png" alt="https://img.icons8.com/ios/250/000000/info.png" width="40px" /> Design your posting schedule according to your audience’s social media usage and behaviour. Write down the content format and the time of the day. This schedule will be available in the content creation page for the specific platforms.
Set-up weekly posting schedule
