<aside> <img src="https://img.icons8.com/ios/250/000000/pin3.png" alt="https://img.icons8.com/ios/250/000000/pin3.png" width="40px" /> Organise your brand identity and brand aesthetics here.

Your social media presence should be an accurate representation of your business’s vision, mission and values. Defining brand aesthetics helps in ensuring consistency in your brand’s visual identity across platforms and communication.

Define brand foundation

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<aside> <img src="data:image/svg+xml,%3csvg stroke-width='1.5' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' stroke='black' fill='none' stroke-linecap='round' stroke-linejoin='round'%3e%3cpath stroke='none' d='M0 0h24v24H0z' fill='none'/%3e%3cpath d='m15 11-3 3-3-3'/%3e%3cpath d='M12 3a9 9 0 1 0 0 18 9 9 0 0 0 0-18z'/%3e%3c/svg%3e" alt="data:image/svg+xml,%3csvg stroke-width='1.5' xmlns='http://www.w3.org/2000/svg' viewBox='0 0 24 24' stroke='black' fill='none' stroke-linecap='round' stroke-linejoin='round'%3e%3cpath stroke='none' d='M0 0h24v24H0z' fill='none'/%3e%3cpath d='m15 11-3 3-3-3'/%3e%3cpath d='M12 3a9 9 0 1 0 0 18 9 9 0 0 0 0-18z'/%3e%3c/svg%3e" width="40px" /> Content HQ

Set-up Guide

Strategy

Brand Identity

Audience

Social Media Platforms

Content Pillars

Goals

Content Creation

Workflow

Idea Generation

Repurposing

Promotion & Collaboration

Productivity

Content Tracker

Task List

Dates & Events

Month Planner

Finances

Backend

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https://docs.google.com/document/d/12Nk4JYK_0pATx6yAvJSayd_woAEHfguQJlVQEYSLfbM/edit#heading=h.qsa8kwnomde

1. Vision Statement

What future do you want to help create? Example “Helping entrepreneurs grow their businesses.”

<aside> <img src="/icons/brightness-high_gray.svg" alt="/icons/brightness-high_gray.svg" width="40px" /> What & Why

Soft Boss ****I am a life & business coach for ambitious, driven, purpose-led women who are stuck in patterns of hustle, scarcity, overwhelm & unworthiness to step into a more SPACIOUS, PEACEFUL, AUTHENTIC & FULFILLED life.

I Am HER

I am passionate about helping everyday women experience deeper connection to themselves and to the world around them because I believe true success & freedom (something we all crave) is created from the inside out. I specialise in helping women re-align their mind, body & soul to the expression of their purpose and harness their feminine power.

Soul Mentor

I am a life/ soul mentor for busy & ambitious women who feel lost, overwhelmed & confused about their identity & purpose. I help them reconnect to their lost selves and reclaim their womanhood, their peace & their joy. I guide you through your unravelling journey of ‘coming back home to yourself.’

Embrace the chaos of life while embodying all of who you are.

I Am HER pillars

Foundational Pillars of our Programs

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2. Mission Statement

How do you create that future? Example “Enable entrepreneurs to craft their content strategy and grow sales.”

<aside> <img src="/icons/brightness-high_gray.svg" alt="/icons/brightness-high_gray.svg" width="40px" /> How

Women have many unique gifts to offer the world, but society has disempowered us by teaching us to stay silent, tame & to do as we’re told.

My transformative programs are designed for those who are ready to do the deeper work, surrender to their soul’s calling & unlock their true potential.

As a result, we’ve seen generations of women allow their dreams to die and their voices to be muted because they were never given the permission or space to bring them to life.

Not only that, women have become disconnected to their femininity and divinity, causing them to lose touch with the innate power within them.

How do we effect change?

Through content creation across long form and short form platforms to INSPIRE, EMPOWER & EDUCATE the everyday woman towards becoming ‘HER’, aka her most aligned, authentic & influential self.

there are TWO LEVELS of the woman that I speak to - the inner and outer self:

• Inner: the essence of oneself aka the consciousness, soul, being
• Outer: the human self, the vessel, the doing

By seeing & speaking to women on both levels, we mobilise them to make a difference... and to do so in full alignment to their purpose.

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3. Brand Voice

Unique way of speaking to customers (e.g. Bold, Motivational, Empathetic, Truthful etc.)

<aside> <img src="/icons/brightness-high_gray.svg" alt="/icons/brightness-high_gray.svg" width="40px" /> Brand Voice

• Motivational powerhouse speaker - bobbie houston, priscilla shirer, christine caine
  • women who command a room and hold a powerful energy
  • hard hitting, confronting, shocking, calling out
  • respected, in her healed masculine, leads by example
• Queen energy - beyonce, nicki minaj, bretman rock
  • a little classy & a little ghetto
  • baddie, shameless, this is ALL of me, deal with it, taking up space
  • relatable, down to earth, funny, sassy
  • movement, groove, dance
• Oprah winfrey -
  • book lover, nature enthusiast, soulful chats
  • simple, minimal, grounded, down to earth, soulful
  • wellbeing, not striving, makes you feel calm and mothered </aside>

<aside> <img src="/icons/brightness-high_gray.svg" alt="/icons/brightness-high_gray.svg" width="40px" /> Brand Emotions/ Tone

• Inspired

  • I’ve never seen it that way or thought about it like that

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• Seen/ heard/ understood

  • Wow, she gets me
  • She really knows what its like
  • Youve made it clearer to me why I do what I do

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• Life feels simple/ easier </aside>

<aside> <img src="/icons/brightness-high_gray.svg" alt="/icons/brightness-high_gray.svg" width="40px" /> Brand Emotions/ Tone

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<aside> <img src="https://img.icons8.com/ios/250/000000/info.png" alt="https://img.icons8.com/ios/250/000000/info.png" width="40px" /> Brand Aesthetics (7 - 10) below are different filtered views of the master database Brand Assets. Click + New to add new elements.

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